Welcome to Passion-Discovery™ – the revolutionary program designed as a biohack to elevate your life by honing one critical skill: SELECTIVE ATTENTION.
In a world overloaded with distractions, high achievers need a focused, cutting-edge approach to chisel away the things that block our ability to maintain mental clarity and purpose-driven momentum. This program is engineered specifically for executives, entrepreneurs, athletes, and high-power decision-makers who demand peak performance from their mind and body.
Passion-Discovery™ will transform the way you direct your focus, allowing you to zero in on what matters most to reach your highest potential.
The Best-Selling Book That Inspired It All.
An exploration of key themes and a strategic roadmap to gain SELECTIVE ATTENTION through the path of least resistance to Ego Dissolution.
THE
POWER OF
SELECTIVE
ATTENTION
SELECTIVE ATTENTION is the cornerstone of mastery. It is the ability to channel your mental energy into the tasks, goals, and aspirations that align with your true purpose. When you direct your full attention to what matters most, you create a life of intentionality, minimizing distractions and maximizing results.
In the Passion-Discovery™ program, you’ll learn to harness SELECTIVE ATTENTION as your biohack, empowering you to become the creator of your reality – manifesting success, fulfillment, and balance through deliberate focus.

HOW Passion-Discovery™
BIOHACKS YOUR MIND
Drawing from the insights explored in the best-selling book The Journey of Consciousness, Passion-Discovery™ is grounded in cutting-edge neuroscience, mindfulness practices, and ancient wisdom to help you achieve laser-sharp focus.

Dismantling the Mental Hologram
Your mind is often a battleground of dualities, with endless thought patterns competing for your attention.
By deconstructing these mental holograms through focused awareness, you can dismantle distractions and create mental space for heightened clarity and precision.

Dismantling the Mental Hologram
Ego-driven thoughts can cloud judgment and distort reality.
The program teaches you to dissolve the ego, stripping away distractions and clearing the path for inspired thought patterns that resonate from the heart- your inner source of wisdom.

Conscious Breathing Techniques
By mastering conscious breathing, you will biohack your attention, entering states of elevated awareness where distractions naturally fall away. Thus, it creates the perfect environment for your selective attention to thrive, enabling you to perform at your peak.
SELECTIVE ATTENTION:
THE COMPETITIVE EDGE
Executives
Decision-making in high-stakes environments demands clear, SELECTIVE ATTENTION. Passion-Discovery™ provides a structured approach to minimize mental clutter, helping you focus on the strategic priorities that drive your organization forward.
Athletes
Peak physical performance begins with the mind. This program helps you cultivate the mental discipline necessary to maintain focus during high-pressure moments, improving both precision and endurance.
Entrepreneurs
In a fast-paced world filled with constant distractions, the ability to maintain selective attention is essential for scaling our business. Passion-Discovery™ equips you with tools to cut through the noise, so you can focus on innovation and growth.
THE HEART-MIND CONNECTION
At the core of Passion-Discovery™ is the understanding that true SELECTIVE ATTENTION isn’t just a cognitive process; it’s an energetic alignment between the heart and mind. By harmonizing the mind’s focus with the heart’s intuition, you’ll experience a flow state where your thoughts, words, and actions are aligned with your highest purpose.
WHAT YOU’LL
ACHIEVE WITH
Passion-Discovery™
Enhanced Focus
A personalized roadmap to filter distractions and amplify your focus on what truly matters.
Emotional Resilience
Techniques to quiet the ego and foster an empowered mindset that can adapt to challenges without losing focus.
Peak Mental Clarity
Tools to expand your awareness and maintain clarity even in high-stress environments.
Intuitive Decision-Making
By connecting with your heart’s intuitive guidance, you’ll experience quicker, more aligned decision-making.
Holistic Performance
Cultivate a harmonious balance between mental focus, physical performance, and emotional intelligence.
IS Passion-Discovery™ FOR YOU?
This program is designed for those who:
Want to operate at the highest level of their mental and physical capacity
Want to operate at the highest level of their mental and physical capacity
Are ready to dissolve mental clutter and distractions to unlock their highest potential
Aim to strengthen the connection between mind and heart for intuitive insights
PROGRAM COMPONENTS
Initial Assessment
A comprehensive 360-degree analysis of your current mental focus, identifying areas for improvement.
Personalized
Biohacks
Practical biohacks tailored to your unique needs, helping you cultivate selective attention through mindfulness, breathing techniques, and ego dissolution.
Initial Assessment
Techniques to synchronize your mental focus with heartcentred wisdom, unlocking the full potential of SELECTIVE ATTENTION.
Ongoing Support
Regular coaching sessions to ensure you stay on track and continuously refine your selective attention skills.
Mindful Breathing Practices
A comprehensive 360-degree analysis of your current mental focus, identifying areas for improvement.
THE PATH OF LEAST RESISTANCE TO SUCCESS
The Passion-Discovery™ program is rooted in the philosophy that SELECTIVE ATTENTION is the path of least resistance to success. When your attention is clear and focused, you align with the natural flow of inspiration and productivity. You’ll find yourself in the right place, at the right time, saying and doing the right things effortlessly.
This is the state of flow where high achievers thrive.
Meet Your Executive Business Coach
Hi, my name is Hoss, I am privileged to serve executives, entrepreneurs, and athletes to optimize and strategize their roadmap to success.
A Proven Track Record

Working with Hoss has been a game changer for me and my business. From the moment you meet him, you are at ease. He is so personable and has the most awesome suits. He has amazing ideas, great mentorship and he has the ability to not just make you think it’s possible, but know it’s possible with whatever it is you want to do.
I look forward to my meetings with Hoss and it feels amazing to know we’ve got him and his team in North Bay, especially when you walk into his office space, you feel like you’ve entered a new world; calming, stunning, comforting and welcoming. 100% recommend him and his team!

Working with Hoss has taught me so much about myself and has given me the confidence I lacked both in my self and my business. I am grateful for the opportunity to learn from Hoss some great tools and strategies to apply to my business.

I had the incredible opportunity to work with Hoss Nortakesh through the Hidden Potential™ program. Hoss customized the program to suit my business and the specific level I was at, which made a world of difference. His intuition and guidance are always spot on-he’s consistently 2 to 3 steps ahead, recognizing exactly where I am in my journey and leading me forward from there. What sets Hoss apart is his genuine focus on you and your entrepreneurial growth. He’s deeply invested in your success and tailors his approach to meet your unique needs. I strongly recommend working with Hoss, not just through this program, but also through exploring the many ways he can support and elevate you on your entrepreneurial journey.
Thank you, Hoss! I am very grateful.

Since starting my journey with Hoss’ program Hidden Potential, it has been nothing but an experience. The way he gets what I have to say as a entrepreneur, as a woman, as a mother, helps me trust that he has the knowledge to fit in the mold that I was missing. As a business owner I didn’t know where to go from where I was at. I had a friend reach out and mentioned Hoss as someone who I could potentially benefit from.

We were delighted by the positive impact Hoss had on both our event and our students.
Students found the “Turn Your Passion Into Action” seminar extremely helpful and dynamic. Hoss is able to bring such knowledge and warmth to each event he hosts. He is able to connect with individuals and give great context about the inner workings of decision-making.
I look forward to seeing the great things Hoss will achieve in helping others find their passion, purpose and drive.

Hoss Notarkesh is a master of inspiration. His planning an corporate organizational skills are second to none. Any business with a growth mindset can benefit from his wit, wisdom, and experience to truly take them to the next level. with only a couple visits, Hass has given me a much clearer direction to focus on taking my business to a level that I struggled to think was even possible. I am greatly looking forward to working with him for many things in the future!
View All Testimonials

Hoss has already had a profound impact on how I see myself and the world. We have been working together for a short time and i always look forward to our next meeting or encounter. He is a genuinely kind human that wants to see everyone find the best version of themselves. From the moment I met him, Hoss made me think deeply of who I am and what I can become. He has also got me thinking about the impact I want to make on the world. I would recommend having a conversation with him if you are feeling stuck and lacking purpose. Likewise, if you are thriving but feeling lack and losing motivation, reach out and see if a different perspective could help light the fire again. I am grateful to have met Hoss!

Hoss is a positive and energetic speaker! He presented a session at our annual Diversity at Work Nipissing Summit and attendees rated his session as a favourite. I highly recommend working with Hoss.

We were incredibly fortunate to have HOSS work with our program over the break. Not too often a group of 20+ athletes can be fully engaged for two 4-hour workshops, but the content combined with HOSS’s passion through his delivery made every minute fun and interesting.
Hoss was able to relate and use relevant examples to capture our attention. The workshops were interactive and promoted deep thought and self reflection.
I believe our program greatly benefited from HOSS by helping each member of our program discover their authentic self and passion.
Thanks HOSS!

Just like many other postgraduates I experienced the vertigo and fear of not living and working to my full potential. Passion-Discovery ™ seemed interesting and a good investment. Hoss provided me with a roadmap and an insight to market position myself to leverage my strengths and overcome my weaknesses. I’m getting the most out of what I love and I can say Hoss’s coaching support gave me the tools and resources to make it all happen. Thank you Hoss!

Just had a great session with Hoss, our clients and business support organizations. Hoss provided practical and insightful strategies for any entrepreneur moving through the launch and growth stages of their business. Thank you Hoss for being such a supportive player in our entrepreneurial community in the north!

Hoss Notarkesh thank you so much Hoss. If not for you I wouldn’t have survived being a nurse through Covid and my Hubbies Illness you made me see the way. Hubby is in remission and I’m still loving being a nurse.

Hoss is a remarkable mentor and is 100% genuine in helping individuals and businesses meet both their personal and professional goals. My experience with Hoss has been nothing but exceptional; he always pushes me to work towards my full potential and not settle for less. If you’re looking to improve and streamline your life or business, I would undoubtedly recommend Hoss.

I had the honour of working with Hoss for almost 3 years. His knowledge and compassion has definitely inspired me to keep working to my full potential. Any person or business would benefit greatly from his expertise. Thank you Hoss

Hoss totally changed my life in more ways than one!! He see’s the potential in everyone and pushes you to focus your energy and excel. He guided me from being an employee to leading an entire department.

My experience with Hoss has been outstanding. His expertise was evident immediately when he asked all the right questions to understand my situation and help figure out the correct course of action. If it wasn’t for his support, encouragement, and showing me proper next steps and direction, I should take, there’s a good chance that my first foray into entrepreneurship would have been a total failure. When the going got tough I was tempted to bow out and call it quits. His steady hand helped keep me in the game.
Hoss also helped me understand the key to success as mastering the inner game. He started patiently from basics and showed me the fundamentals and when I finally successfully fulfilled these steps, he took me closer and closer to my goals. With his help I’ve been able to accomplish my goal of establishing a successful business. I couldn’t have done it without him.

Hoss Notarkesh is an inspiring leader and mentor. I consider it an honor to have been provided the opportunity to work with someone with such true passion for helping people reach their full potential. His zest for life, knowledge of business and enthusiasm to reach any goal is contagious making it near impossible not to achieve success under his leadership. I would highly recommend Hoss for any person or business striving to reach their full potential!

Taking the Executive Coaching through Hoss not only enhanced my leadership skills but also facilitated a profound shift in my mindset, empowering me to embrace challenges with resilience and to inspire and motivate those around me.
CLAIM YOUR
SELECTIVE ATTENTION TODAY!
Selective attention is not just a skill – it’s a superpower. If you’re ready to take control of your focus and chisel away the barriers to reveal your full potential, Passion-Discovery™ is the key. Join the ranks of executives, athletes, and entrepreneurs who have transformed their lives through this powerful program.

